In The September Issue of In Pursuit: De-Briefing Sales Reps for Fun and Profit How closing the gap between what Marketing thinks and what Sales knows can improve performance You trust your Marketing folks to create content and interaction to drive prospects toward a purchase, but are they really attuned to what works? For many, the answer is "No". But turning that to "Yes" is easy when you involve those who know best -- your top sales reps. We help you do it right in our September issue. And click here to view the September dynamic presentation "8 Great Ways to Increase Sales Capacity Without Adding Salespeople" Get a free subscription to In Pursuit , our monthly e-mail newsletter that can help improve your business development and customer growth performance. Register Here Find archive issues of In Pursuit  here

Did You Know? More than 60% of channel partners cite lead generation as the primary reason to run joint marketing efforts, but only 1% of partners say their primary source of leads is their manufacturers. The Pursuit Group can help energize your channel lead generation program. learn more

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MTP: Marketing Turnaround Process

A 90-day program to transform your marketing from an unaccountable cost center to a measurable contributor to growth

In good times, many leaders tolerate the blurry line between marketing investment and sales results. But today, a company’s marketing investments simply must pay off.   They must deliver strong, measurable sales lead generation, help your sales team convert more prospects to buyers, and help them do it in less time.

The Marketing Turnaround Process can help you restructure your marketing program as a catalyst for growth. MTP is a is a complete, affordable, start-to-finish program that provides you with all of the elements required for productive, measurable sales lead generation, lead development and prospect-to-customer conversion:  marketing plans and budgets; new, tested, and proven marketing deliverables; customized, tactical marketing schedules, processes and procedures – everything your company needs to implement a more productive marketing program. Delivered by veteran turnaround experts – the MTP will quickly adapt your company’s marketing program to these tough economic times, and focus marketing on helping your company “move the sales needle:”

• More effective and cost-efficient lead generation based on conversion (not media) metrics.
• Dramatically better prospect-to-customer conversion through disciplined lead qualification and the nurture of not-ready-to-buy prospects, which allows your sales force to concentrate their time on both qualified and sales-ready prospects.
• Faster, more responsive marketing support for your sales force during the critical “moments of truth” in the sales cycle.  This not only improves close ratios, but reduces non-productive time spent by the sales force preparing presentations, proposals and RFPs.

The MTP program can be completed in 60-90 days and delivers two critical value propositions: More sales “lift” for your investment in the short-term, and a new performance baseline for the long-term, allowing you to predictably anticipate results. For more information contact The Pursuit Group at 866-4-PURSUE.